Aim:
WP will provide efficient tools to improve project quality. It will ensure wide visibility of project and results and on assistance obtained from Interreg and EU. A detailed Communication Plan will specify the activities. WP 2 will deliver and communicate specific detailed information on all publicity measures to be applied by the project
- briefly specify aim and purpose of the communication and information activities
- Identify and serve the target groups, stakeholders and general public; and communication channels
- Select tools for dissemination of project results to identified target groups . (website, logo, seminars, publications, press releases, newsletters, road shows)
- Regularly inform on achieved milestones and main outputs
WP 2 is the marketing tool of the project, branding participating partners, preparing harmonized marketing calendars of the regions to invite target group (focus: SME) to actively participate at selected and visible events in partner regions.
WP 2 will prepare marketing events and create "action schedules" for SME to open market opportunities in participating regions. WP2 will actively cooperate with the BaltMet Promo project (prepared by Helsinki); Main partners in WP2 are the city marketing departments
of the Baltic Metropolises.
WP2 leader is the City of Riga, strongly supported by the other partners. For internal communication will be responsible WISTA-MG as the project
leader. The competence of RIGA to lead WP2 was already shown during BaltMetInno, where Riga was responsible for dissemination & marketing,
incl. the BaltMetInno Web-Site. For Information and communication WP2 will follow the specification of the Communication Plan to be developed.
